Why every strategist should spend time at the mall – even if they can’t stand It
A strategist out of touch with consumer reality is walking on thin ice. This piece explores why regular visits to shopping malls aren’t a quirky indulgence but a must-do for anyone shaping marketing strategy – even if the background music gives you a headache.
23.05.2025
From adaptogens to Air Up: 4 microtrends redefining what (and how) we drink
In 2025, drinks are more than just about taste or hydration. They’re about emotions, experiences, and personal identity. Discover 4 microtrends reshaping how (and why) we drink – from adaptogens to Air Up – and what they mean for brands and marketers.
11.04.2025
Digital Marketing trends for the beauty industry – what you need to know.
The future of beauty marketing is here! AI-driven personalization, TikTok-fueled social commerce, and eco-conscious branding — 2025 is all about innovation. Want your beauty brand to lead, not follow? Let’s dive into the key trends that will shape the digital landscape.
25.02.2025
In the Eye of the Storm - Workshop
Crises in business can strike without warning, shaking even the most successful companies. How can you prepare your team for the unexpected? Our “In the Eye of the Storm” training offers realistic simulations and hands-on exercises to help you stay in control.
22.01.2025
Grand ESG: Redefining sustainability through ambition and action
At the heart of progress lies the commitment to sustainability—and the Grand ESG Contest is here to spotlight those who lead the charge. By celebrating innovative practices and authentic communication in Environmental, Social, and Governance (ESG) initiatives, this competition sets the stage for real, tangible change.
29.12.2024
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