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Preparing for the EU Anti-Greenwashing directive

No more vague promises—only hard, verifiable data. This is the standard set by the new EU directive targeting “greenwashing.” The rules demand precision and evidence in communication, meaning every claim must hold up under scrutiny. What phrases will be banned? Which statements might put your business at risk of fines? Here’s a quick guide to navigate the upcoming changes.

15.11.2024

Behind the scenes of creativity – what does our creative department do?

Creativity drives everything we do. Our Creative Department develops standout campaigns that include animations, original concepts, social media content, websites, 2D/3D visualizations, and AI-powered solutions. With a diverse team of experts, we craft innovative strategies that connect brands with their audiences in meaningful ways.

17.10.2024

Generation Alpha: how to connect with the youngest consumers

Generation Alpha is a fully digital-native group, where technology, social media, and influencers play a pivotal role. To effectively communicate with this audience, brands need to embrace multichannel strategies, short-form videos, authentic influencer marketing, and innovative technologies like AR and AI. Health-conscious and eco-friendly values are also crucial for both children and their Millennial parents.

20.09.2024

The art of UX Writing: content that shapes user experiences

16.07.2024

Engagement and authenticity: the secret ingredient for effective marketing with content creators

In today's digital world, social media users are flooded daily with hundreds of ads and product messages. Despite pouring money into ad campaigns, many companies still struggle to see results. Why? Because consumers are getting tired of traditional ads. So, what's the solution? Brands need to not only grab attention but also build trust. And that's where authenticity and engagement come in. Enter: Content Creators.

03.06.2024