Great Minds supports PKO Ubezpieczenia in social media communication

We were selected through a competitive tender to lead digital communication for PKO Ubezpieczenia - the project is being carried out by our creative agency, Great Minds. This is an important collaboration for us, and even after the first joint initiatives, it's clear how much we can achieve together in building the brand’s image.

As part of the partnership, we manage PKO Ubezpieczenia’s social media channels on Facebook and Instagram. We create content that not only engages the community but also strengthens the brand’s position in the digital space. Our scope includes both image-building communication and support for product campaigns on the company’s profiles.

We also support PKO Ubezpieczenia’s original initiative, Balance Space, a program that promotes wellbeing and helps people navigate important aspects of life, such as emotions, physical activity, and relationships both personal and professional. Our team is responsible for preparing digital materials and podcasts, including episodes based on the report „Dobrostan Polek 2025. Jak dzisiaj czują się kobiety?” which focuses on women’s wellbeing in Poland.

This is a meaningful project where digital communication aligns with our client’s core values - promoting wellbeing as a key pillar of security and a vital part of protecting health and life, which lies at the heart of the insurance sector. We’re proud to co-create and develop this initiative together.