BBC EARTH

Embark on an extraordinary journey: BBC EARTH unveils "Spectacular Earth" exhibition!

Ever wondered how to capture the awe-inspiring wonders of our planet? Enter the immersive realm of ArtBox Experience, where the boundaries between reality and the extraordinary blur, offering an adventure into the heart of nature's mysteries.

Challenge

  • Revitalize and broaden the audience spectrum of BBC Earth, captivating a diverse demographic ranging from 16 to 59 years old.
  • Illuminate the premiere episodes of the documentary series "Spectacular Earth," enticing a fresh wave of viewers through innovative storytelling.
  • Navigate the challenging media landscape with a pure PR approach.

Implementation

  • Transforming the ArtBox Experience space in Warsaw's historic Norblin Factory into an interactive showcase inspired by the "Spectacular Earth" series.
  • Crafting a fully immersive journey for visitors during the weekend, offering a complimentary attraction where every attendee could become a part of nature's grand narrative.
  • Extending exclusive invitations to influencers and journalists, complemented by strategic PR initiatives.

Results

  • Secured 94 media features, showcasing the strategic prowess of our PR campaigns.
  • Achieved record-breaking attendance at ArtBox, with 5700 individuals experiencing the exhibition's magic over the weekend.
  • Elevated viewership of the "Spectacular Earth" program, solidifying its status as a captivating exploration of our planet's wonders.
  • PR Wings (2023) / Category: Efficiency of the Year (Special Recognition); PR Wings (2023) / Category: Product PR (Special Recognition); PR Wings (2023) / Category: Engaging Event (Grand Prize)

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