MediaMarkt

Expanding horizons for TECHbrand? Let’s GO!

MediaMarkt, an industry titan in consumer electronics, has embarked on a mission to amplify its social media presence, thereby enhancing customer engagement both in-store and online.

Challenge

Cultivating brand awareness and bolstering engagement across social platforms.
Driving increased consumer benefits and foot traffic to physical outlets.
Engaging influencers in creative collaborations.
Distinguishing ourselves in a competitive market landscape.

Implementation

Multi-Platform SoMe Strategy:

Our early initiatives on Facebook and Instagram transformed public sentiment from negative to positive within the first three months.
We bolstered our follower base by over 12,000 during our initial year of partnership.
Engagement on Facebook saw a sixfold increase, while Instagram post reach improved by 30%.
Gradually, we expanded our footprint to include TikTok and YouTube, tailoring our content to align with each platform’s unique trends and user expectations.

Innovations:

We introduced Poland’s first AI-created virtual influencer, Media Mark. This digital brand ambassador plays a pivotal role in moderating content and crafting a positive communication tone with our audience.

Reach and Activation Campaigns:

We consistently run activation campaigns that engage our audience through contests, product promotions, and performance-based campaigns for manufacturers, all of which have significantly enhanced our Return on Ad Spend (ROAS).

Event Marketing:

To celebrate Media Markt’s 25th anniversary, we devised an all-encompassing event strategy across our stores, integrating influencer collaborations, production efforts, and manufacturer services.

Event Series:

Our coordinated series of 17 nationwide events successfully boosted store traffic by 17%.

Collaboration with Influencers and Content Creators:

By partnering with both influencers and content creators, we’ve managed to engage a wide and varied audience. This strategy has elevated user involvement by leveraging content that resonates with current social media trends.