#StereotypyNiePracują at BNP Paribas Bank Polska

Let’s be real—stereotypes don’t help anyone. That’s why we’re flipping the script on how people see Gen Z, their approach to work, and the banking industry. It’s time to challenge the outdated narratives on both sides and show what’s really possible.

• Prove that BNP Paribas Bank Polska gets what Gen Z needs and wants—so much so that they’ll see the bank as a cool, future-focused place to work.
• Bust myths about both Gen Z and banking jobs to show BNP Paribas Bank Polska as a workplace that’s in tune with the next generation.
• Find the common ground—the shared values that connect Gen Z with a career at BNP Paribas Bank Polska.

• We noticed a pattern: stereotypes weigh down both Gen Z and the banking world. That gave us the spark for our campaign concept: #StereotypyNiePracują (#StereotypesDon’tWork).
• We designed creative scenarios to get Gen Z talking openly about these stereotypes.
• Then, we brought it all to life with a fresh, engaging social media campaign that speaks their language.

With this campaign, we’re not just breaking stereotypes—we’re building bridges between BNP Paribas Bank Polska and the next generation of talent.