Sandwini. Rozgryź dzień po swojemu - everyday possibilities

How do you present a sandwich bun in a completely new way and convince consumers that it can become part of their everyday, varied meals? Schulstad shows that sandwich bread can be not only practical, but also full of possibilities. In the “Sandwini. Rozgryź dzień po swojemu” campaign, we focused not only on the product itself, but above all on the wide range of ways it can be used in daily life.

• Communicate Schulstad’s new product effectively and introduce it to the sandwich bread segment in a fresh and engaging way.

• Present the product creatively and attractively to the target audience, standing out against competitors.

• Engage consumers in digital channels and build awareness of a new product category.

• Create a communication strategy and content entirely different from the brand’s previous style - both visually and tonally.

• Developed the communication strategy and creative idea for the new product, defining a new visual and verbal style for the brand.

• Collaborated with digital creators, including on TikTok, producing authentic materials aligned with the brief and matched to each influencer’s style.

• Involved Content Creators in producing videos that showcased the diverse ways Sandwini can be used.

• Ran paid campaigns across Meta Ads platforms (Facebook, Instagram, Messenger), optimized for reach and performance.

• Prepared Instagram communication (creative assets and copywriting) highlighting the product’s versatility and refreshing the brand’s overall aesthetic.

• Positioned Sandwini as a standout product within the sandwich bread segment by emphasizing its uniqueness and giving it a fresh, modern image.

• Built awareness of the new product among consumers through cohesive efforts across influencers, Content Creators, and digital activations.

• Presented the Schulstad brand in a new communication context, aligned with the sandwich bread category and everyday uses of Sandwini.