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Honda

Media relations in high gear

PR
In the automotive world, it’s not just about engine power — communication needs to run just as smoothly. For Honda on the Polish market, we make sure the brand stays not only visible but consistently present in the media. This means daily collaboration with journalists, managing the press fleet, and responding quickly to ongoing needs. It’s not just a strategy on paper — it’s real relationships in action.

Challenge

  • Maintaining long-term, trusted relationships with automotive journalists - a key audience for the brand in Poland.

  • Ensuring Honda’s regular presence in automotive, national, and business media.

  • Supporting the client in international communications - from translations and content localization to fast material distribution.

Implementation

  • We identify and nurture relationships with top automotive journalists and influencers - our media list is constantly evolving.

  • We manage the press fleet - from test drive scheduling to technical and logistical details.

  • We support international events with localized communication for the Polish market.

  • We translate and distribute press releases - both product and corporate.

  • We manage the brand’s newsroom and ensure consistent publication flow.

Results

  • Around 100 active automotive journalists - relationships we care for like a well-maintained car.

  • 10 to 30 publications per month - including test drives, launch announcements, and model comparisons.

  • An average reach of 7 million people monthly - through media outlets that truly deliver.

  • Year-round media presence - regardless of season or shifting industry topics.

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