Honda
Challenge
Maintaining long-term, trusted relationships with automotive journalists - a key audience for the brand in Poland.
Ensuring Honda’s regular presence in automotive, national, and business media.
Supporting the client in international communications - from translations and content localization to fast material distribution.
Implementation
We identify and nurture relationships with top automotive journalists and influencers - our media list is constantly evolving.
We manage the press fleet - from test drive scheduling to technical and logistical details.
We support international events with localized communication for the Polish market.
We translate and distribute press releases - both product and corporate.
We manage the brand’s newsroom and ensure consistent publication flow.
Results
Around 100 active automotive journalists - relationships we care for like a well-maintained car.
10 to 30 publications per month - including test drives, launch announcements, and model comparisons.
An average reach of 7 million people monthly - through media outlets that truly deliver.
Year-round media presence - regardless of season or shifting industry topics.
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