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Avon Garwolin

PR for everyday care of local relationships

EventsPRStrategyTeam building
PR for everyday care of local relationships
How can you effectively build a positive image within the local community, engage employees in the region's life, and simultaneously support efforts to improve residents' quality of life? The Avon factory in Garwolin has found the answer to these challenges by implementing our well-thought-out PR strategy.

Challenge

  • Building a positive image within the local community, local authorities, and the media.
  • Supporting local administration in initiatives aimed at improving residents' quality of life.
  • Engaging employees in the life of the local community.
  • Positioning key leaders in opinion-forming media.

Implementation

  • Identifying key communication priorities.
  • Maintaining consistent relationships with local authorities and media.
  • Communication support for local events, the company's support for the city, andemployee volunteering initiatives.
  • Organizing and coordinating interviews with the brand's key experts

Results

  • More than 700 people ran in the 2024 charity run.
  • Increase in publications +300% in the first two years after the start of the partnershipand annual increases.
  • Around 400 publications in local and trade media about the factory in 2024.
  • 109 media publications about the run organized by Avon in May and June 2024.
Return

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