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Dobre żywienie z Żabką - launch of the Porcja DobreGO! program!

InfluencerCampaignPRStrategy
Dobre żywienie z Żabką - launch of the Porcja DobreGO! program!
Unlocking the secret to nutritional excellence with Żabka! Step behind the curtain to see how we artfully spun a narrative so engaging, it convinced busy Poles that Żabka is not just a store, but a place of wellness. Introducing the innovative "Dobre żywienie z Żabką - Porcja DobreGO

Challenge

  • Elevating Awareness: Making the "Porcja DobreGO!" synonymous with healthful convenience.
  • Image Metamorphosis: Recasting Żabka's brand image to be seen as the pinnacle of nutritional care in Poland.
  • Harmonious Messaging Symphony: Weaving together a rich tapestry of product communication, contextual dialogue, expert positioning, and influencer collaborations.

Implementation

  • Editorial Alchemy: Crafted 16 captivating editorial and advertising collaborations, blending the ordinary with the spectacular.
  • Journalistic Joy: Dispatched 3 inventive journalist packages, met with exceptional enthusiasm and acclaim.
  • Expert Exposé and Media Excursions: Engineered exclusive interviews with nutrition experts and orchestrated an unforgettable media journey to Poznań, marking a celebration of quality.
  • Influencer Odyssey: Established partnerships with 4 diverse influencers, each threading our narrative through different thematic landscapes.


Results

  • Media Avalanche: Generated a deluge of nearly 1,300 media appearances over a six-month narrative campaign, featured in esteemed outlets like Vogue.pl, Kmag.pl, Zwierciadło.pl, and the widely read Poradnik Domowy and TeleTydzień.
  • Viral Vision: Drew the gaze of over 600,000 viewers through influencer collaborations, slicing through the clutter to reach a broad spectrum of audiences, with each engagement a step towards a healthier lifestyle.
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