Avon Garwolin
Challenge
In 2024, Avon Garwolin factory, previously producing exclusively for Avon and The Body Shop, began operating as a contract manufacturing partner for other brands. This was a fundamental change requiring clear, consistent, and professionally planned communication. The main challenge was to build a refreshed image of the factory, as an open, modern, and reliable manufacturing partner - without losing its identity associated with quality, scale, and ESG standards.
Implementation
Developed a set of key messages and leader bios for the factory.
Prepared B2B communications highlighting scale, automation, and know-how.
Planned and executed a media cycle, including features in trade media and interviews with the factory director, Jakub Żurowski.
Results
Reached over 186,000 professionals in the cosmetics, manufacturing, and FMCG industries.
Established Jakub Żurowski as a recognized expert in modern production management.
Positioned the Avon Garwolin factory in the debate on the future of the beauty market in Europe – with a strong and credible expert voice.
PKO Ubezpieczenia entrusted us with managing its social media presence. We took on the challenge of creating content that reflects the brand’s identity while staying close to the everyday experiences of its audience. In doing so, we gave the brand’s communication a new rhythm.
Not every hero wears a cape. The real ones work quietly and consistently. Just like ISOVER, part of the Saint-Gobain Group, a brand that simply does its job. Day after day. Year after year. Decade after decade. Our task was to translate the global strategy into a local story that would resonate with three target audiences. We built a narrative in which the brand steps back to give space to people and their needs. They are the heroes, while ISOVER remains the silent ally that makes sure everything works exactly as it should.
Today, when life runs at full speed, we value what’s simple and authentic more than ever. That’s exactly what Bakoma’s Bio yogurts stand for. Natural ingredients, no unnecessary additives, and that clean, honest taste. It’s that simple: choosing naturalness, Polish quality, and a slow-living mindset. Perfect for a quick breakfast, a healthy midday snack, or a moment of calm.
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