A new chapter for Avon Garwolin

For one of the largest cosmetics factories in Central and Eastern Europe, we developed a communication strategy supporting a key business model shift – opening up to external brands and contract manufacturing.

In 2024, Avon Garwolin factory, previously producing exclusively for Avon and The Body Shop, began operating as a contract manufacturing partner for other brands. This was a fundamental change requiring clear, consistent, and professionally planned communication. The main challenge was to build a refreshed image of the factory, as an open, modern, and reliable manufacturing partner - without losing its identity associated with quality, scale, and ESG standards.

• Developed a set of key messages and leader bios for the factory.

• Prepared B2B communications highlighting scale, automation, and know-how.

• Planned and executed a media cycle, including features in trade media and interviews with the factory director, Jakub Żurowski.

• Reached over 186,000 professionals in the cosmetics, manufacturing, and FMCG industries.

• Established Jakub Żurowski as a recognized expert in modern production management.

• Positioned the Avon Garwolin factory in the debate on the future of the beauty market in Europe – with a strong and credible expert voice.