We’re giving communication a new rhythm

To create engaging communication for an insurance brand often perceived as formal and “difficult.”

To refresh the brand’s tone of voice and style, making them more relatable to people’s daily lives.

To build a consistent brand presence on social media while maintaining an expert image.

To connect product and image communication with wellbeing initiatives.

To introduce storytelling elements that give the content a more personal and emotional dimension.

Managing PKO Ubezpieczenia’s Facebook and Instagram profiles with ongoing community care and the creation of engaging content.

Developing a communication strategy – refreshing the tone of voice, giving it a new rhythm, and ensuring visual consistency.

Telling the brand’s story through relatable, real-life examples.

Supporting performance marketing activities.

Integrating digital efforts with PR communication to ensure brand consistency across all channels.

Promoting PKO Ubezpieczenia’s social report Dobrostan Polek 2025. How do women feel today? and producing podcast episodes from the Balance Space series expanding on its key themes.

Responsible for selecting guests, producing, and post-producing seven episodes of Balance Space – conversations with women sharing diverse perspectives on wellbeing.

Creating extended podcast versions for Spotify and YouTube, as well as short promotional teasers for social media.