PKO Ubezpieczenia
Challenge
To create engaging communication for an insurance brand often perceived as formal and “difficult.”
To refresh the brand’s tone of voice and style, making them more relatable to people’s daily lives.
To build a consistent brand presence on social media while maintaining an expert image.
To connect product and image communication with wellbeing initiatives.
To introduce storytelling elements that give the content a more personal and emotional dimension.
Implementation
Managing PKO Ubezpieczenia’s Facebook and Instagram profiles with ongoing community care and the creation of engaging content.
Developing a communication strategy – refreshing the tone of voice, giving it a new rhythm, and ensuring visual consistency.
Telling the brand’s story through relatable, real-life examples.
Supporting performance marketing activities.
Integrating digital efforts with PR communication to ensure brand consistency across all channels.
Promoting PKO Ubezpieczenia’s social report Dobrostan Polek 2025. How do women feel today? and producing podcast episodes from the Balance Space series expanding on its key themes.
Responsible for selecting guests, producing, and post-producing seven episodes of Balance Space – conversations with women sharing diverse perspectives on wellbeing.
Creating extended podcast versions for Spotify and YouTube, as well as short promotional teasers for social media.
In collaboration with MediaMarkt, we launched an innovative project for gaming enthusiasts that has become a true game-changer! The Gaming Zone initiative is a unique combination of creative approaches and cutting-edge tools, attracting thousands of people across Poland.
After our successful collaboration on the Bakoma BIO line, it was time to take our partnership with the brand to the next level. This time, we took on communication for the skyr category - giving it a fresh, new character right from the start. We presented skyr as an everyday product - light, filling, and full of energy. Humor, wordplay, dynamic illustrations, and appetizing visuals made the entire campaign feel fresh and uplifting - like the first spoonful of your favorite skyr.
How can an insurance brand combine expertise with an authentic social dialogue? PKO Ubezpieczenia proved that a report can be more than a collection of data – it can become a catalyst for discussion about women’s mental health, life balance, and safety. With a consistent strategy and broad media coverage, the project reached millions of people and strengthened the brand’s image as a socially responsible company.
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