Gaming Zone with MediaMarkt – Innovative gaming hubs

In collaboration with MediaMarkt, we launched an innovative project for gaming enthusiasts that has become a true game-changer! The Gaming Zone initiative is a unique combination of creative approaches and cutting-edge tools, attracting thousands of people across Poland.

• Create Gaming Zones in 22 Polish cities, combining everyday entertainment with professional gaming tournaments.
• Increase foot traffic in MediaMarkt stores and generate new sales opportunities.
• Leverage influencer marketing and social media to amplify the project’s reach.

• Established 37 Gaming Zones across 22 cities, each equipped with state-of-the-art gaming equipment to deliver a premium experience for players.
• Ensured seamless tournament operations through remote computer management and developed a custom app for automatic online score tracking.
• Partnered with 10 influencers who, over four months, promoted the Gaming Zones and tournaments, driving engagement and attracting new audiences.
• Launched a Discord server with over 1,000 active users and a dedicated project website as the central hub for player communication.

• 187% increase in store traffic during the final tournament.
• 70% average occupancy rate of the Gaming Zones.
• 8 million PLN in online sales conversions.
• Over 2,000 participants in the tournaments.
• Over 23 million views generated through online communications.
• A reach of over 6.2 million through online channels.

This Is Just the Beginning!

The Gaming Zone project is a groundbreaking initiative that has already captured the attention of gaming enthusiasts and delivered record-breaking results. But this is just the start! Together with MediaMarkt, we will continue to expand the Gaming Zone, introducing new technologies, events, and tools to make it the undisputed leader in Poland’s gaming market. One thing remains to be said: Let’s GO!