Cosentino
How to capture the attention of architects and interior designers? Through creative storytelling, visually appealing content, and a cohesive brand presence. While building the social media communication for Cosentino, we focused on highlighting the brand’s products and showing how they perform in everyday spaces.
Challenge
Reaching new audiences - especially architects and designers, who are a key target group - through well-crafted content and precisely targeted marketing activities
Increasing user engagement on social media by sharing inspiring, high-quality content
Creating materials that help the brand stand out in the competitive world of design
Implementation
Carefully selected audiovisual materials to reflect the texture, color, and details of Cosentino products
Story-driven content designed to inspire architects and designers to incorporate Cosentino into their projects
Lifestyle-based visuals showcasing products in realistic settings to make them relatable and aspirational
Collaborations with creators whose aesthetics perfectly align with the brand, reinforcing an authentic image
Results
A cohesive visual communication style that reflects both the aesthetic and the identity of the brand
Content that highlights the functionality and high quality of Cosentino products
Stronger brand awareness and long-term engagement with the core audience
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