Marshall
Marshall — a legend of music sound. One of the key projects in Poland was the collaboration on the WSZYSCY JESTEŚMY KACPERCZYK TOUR 2025, which allowed the brand to showcase its products directly within the music fan community. It marked an important step for Marshall and a symbolic entry into the Polish live-music scene.
Challenge
increasing brand and product awareness for Marshall in Poland
inability to use the brand’s own social media channels (only global channels exist)
executing the very first Marshall music partnerships on the Polish market
reaching a broad, musically engaged audience
promoting headphones and speakers from the small-audio category
maintaining consistency with the brand’s global identity
Implementation
developing the first music partnerships for Marshall in Poland
collaborating with SBM and securing brand participation in the WSZYSCY JESTEŚMY KACPERCZYK TOUR 2025
presence at six concerts across Poland’s largest cities
publishing brand-related content on SBM and Kacperczyk channels
placing the Marshall logo in key visuals and all tour promotional materials
creating a dedicated Marshall booth featuring speakers and headphones
comprehensive project coordination at every stage
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