Marshall
Marshall — a legend of music sound. One of the key projects in Poland was the collaboration on the WSZYSCY JESTEŚMY KACPERCZYK TOUR 2025, which allowed the brand to showcase its products directly within the music fan community. It marked an important step for Marshall and a symbolic entry into the Polish live-music scene.
Challenge
increasing brand and product awareness for Marshall in Poland
inability to use the brand’s own social media channels (only global channels exist)
executing the very first Marshall music partnerships on the Polish market
reaching a broad, musically engaged audience
promoting headphones and speakers from the small-audio category
maintaining consistency with the brand’s global identity
Implementation
developing the first music partnerships for Marshall in Poland
collaborating with SBM and securing brand participation in the WSZYSCY JESTEŚMY KACPERCZYK TOUR 2025
presence at six concerts across Poland’s largest cities
publishing brand-related content on SBM and Kacperczyk channels
placing the Marshall logo in key visuals and all tour promotional materials
creating a dedicated Marshall booth featuring speakers and headphones
comprehensive project coordination at every stage
PKO Ubezpieczenia entrusted us with managing its social media presence. We took on the challenge of creating content that reflects the brand’s identity while staying close to the everyday experiences of its audience. In doing so, we gave the brand’s communication a new rhythm.
Not every hero wears a cape. The real ones work quietly and consistently. Just like ISOVER, part of the Saint-Gobain Group, a brand that simply does its job. Day after day. Year after year. Decade after decade. Our task was to translate the global strategy into a local story that would resonate with three target audiences. We built a narrative in which the brand steps back to give space to people and their needs. They are the heroes, while ISOVER remains the silent ally that makes sure everything works exactly as it should.
Today, when life runs at full speed, we value what’s simple and authentic more than ever. That’s exactly what Bakoma’s Bio yogurts stand for. Natural ingredients, no unnecessary additives, and that clean, honest taste. It’s that simple: choosing naturalness, Polish quality, and a slow-living mindset. Perfect for a quick breakfast, a healthy midday snack, or a moment of calm.
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