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Allegro

SMALL CLICK on Allegro, BIG CLICK for WOŚP!

InfluencerSocial mediaCSRStrategy
SMALL CLICK on Allegro, BIG CLICK for WOŚP!

It all begins with a single click! Our spirited campaign for Allegro enlightened hearts to the profound impact of every click, no matter how small, in providing tangible support to the beneficiaries of the 31st Great Orchestra of Christmas Charity (WOŚP) Grand Finale.

Challenge

  • Inspiring active participation in Allegro's auctions.
  • Amplifying awareness that even the smallest contributions through auctions significantly aid the 31st WOŚP Grand Finale's noble cause.

 

Implementation

  • Crafting a strategic narrative and inventive campaign concept, brought to life through an array of engaging activations.
  • Curating vibrant social media initiatives on Allegro's platforms, featuring prominent personalities and over 30 dynamic influencers.
  • Tailoring internal campaign messaging to energize Allegro's workforce and foster a sense of collective impact.
  • Producing a captivating animated short, vividly illustrating the campaign's ethos with a splash of color and creativity.
  • Enlisting the star power of Polish icons like Magda Gessler, Michel Moran, Monika Mrozowska, and Make Life Harder.
  • Orchestrating innovative offbeat endeavors, such as a branded tram traversing Poznań's streets, rallying communities to combat sepsis, and delighting passengers with tokens of appreciation tied to the 31st WOŚP Grand Finale.

 

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