The Magical World of Thoughtful Shopping with Biedronka

How do you support parents in teaching kids about smart shopping? By stepping into a child’s world and creating a mini-series that makes learning fun—because for us, it’s as easy as child’s play!

• Teach kids about thoughtful shopping habits so they can build consumer skills through play.
• Boost awareness and excitement for Biedronka’s Gang Produkciaków program.
• Create engaging content that inspires both parents and kids to take part in challenges.

• Developed a creative concept to promote kids' education about mindful shopping.
• Wrote six scenarios tailored to children, with challenges adjusted for different skill levels.
• Collaborated with content creators to produce engaging educational materials.
• Designed animations for the video series.
• Created the "Smart Shopping Code" featured on the program’s website.
• Prepared an educational quiz about smart shopping, available in the Biedronka app.

You can find the full series of our videos on Biedronka’s YouTube channel!