Da Grasso

What’s new with us and Da Grasso? “Everything’s great!”

What’s new with us and Da Grasso? “Everything’s great!”

As part of our collaboration with Da Grasso, we’ve been handed a particularly tasty slice of PR. Having sampled pizza from many ovens, the results of this partnership are especially satisfying.

Challenge

  • Strengthening brand awareness among media, consumers, and franchisees.
  • Supporting network expansion in Poland: increasing the number of franchise-operated locations.

 

Implementation

  • Developing an action plan for the brand’s corporate communication, identifying media outlets and events where the brand could gain exposure.
  • Preparing attractive communication contexts not only related to pizza but also highlighting the appealing business model.
  • Creating a product communication schedule based on the calendar of new offerings and regularly distributing press releases to industry and lifestyle media.

 

Results

  • 208 PR publications in parenting, lifestyle, and general news media after just 3 press releases.
  • PLN 436,000 in AVE within a month.
  • 192,000 unique users reached.

 

Other projects

PL

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