Bakoma
After our successful collaboration on the Bakoma BIO line, it was time to take our partnership with the brand to the next level. This time, we took on communication for the skyr category - giving it a fresh, new character right from the start. We presented skyr as an everyday product - light, filling, and full of energy. Humor, wordplay, dynamic illustrations, and appetizing visuals made the entire campaign feel fresh and uplifting - like the first spoonful of your favorite skyr.
Challenge
Differentiate Bakoma’s skyr from competitors
Break the stereotype of skyr as a product “only for fitness freaks” and athletes
Build the image of skyr as an everyday, convenient, and tasty choice for everyone
Successfully launch social media channels from scratch – building communities on Facebook, Instagram, and TikTok
Maximize reach and engagement in a highly competitive segment
Implementation
In-depth market and consumer analysis – social listening, focus groups, shelf audits, and industry reports
Development of a new, cohesive communication strategy with the key message “Always in great shape” – with a double meaning referring both to body shape and product form
Full social media management (FB, IG, TikTok) – from creative concepts, graphics, and video production to publishing schedules, moderation, ad campaigns, and reporting
Creation of joyful illustrations that stand out from the competition and build an emotional connection with the audience
Authentic, relatable content tailored to the target group – active, health-conscious people without the “fitness elitism” attitude
Design and implementation of a dedicated product landing page highlighting skyr’s variety and nutritional value
Results
Successfully broke the stereotype of skyr as a product only for athletes
Significant increase in brand awareness and product recognition on the market
Dynamic growth of new social media channels – profiles are gaining traction and engaging ever-growing communities
Communication full of humor, lightness, and delicious visuals that spark smiles and positive emotions
PKO Ubezpieczenia entrusted us with managing its social media presence. We took on the challenge of creating content that reflects the brand’s identity while staying close to the everyday experiences of its audience. In doing so, we gave the brand’s communication a new rhythm.
Not every hero wears a cape. The real ones work quietly and consistently. Just like ISOVER, part of the Saint-Gobain Group, a brand that simply does its job. Day after day. Year after year. Decade after decade. Our task was to translate the global strategy into a local story that would resonate with three target audiences. We built a narrative in which the brand steps back to give space to people and their needs. They are the heroes, while ISOVER remains the silent ally that makes sure everything works exactly as it should.
Today, when life runs at full speed, we value what’s simple and authentic more than ever. That’s exactly what Bakoma’s Bio yogurts stand for. Natural ingredients, no unnecessary additives, and that clean, honest taste. It’s that simple: choosing naturalness, Polish quality, and a slow-living mindset. Perfect for a quick breakfast, a healthy midday snack, or a moment of calm.
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