Bakoma Bio – It’s that simple!

Today, when life runs at full speed, we value what’s simple and authentic more than ever. That’s exactly what Bakoma’s Bio yogurts stand for. Natural ingredients, no unnecessary additives, and that clean, honest taste. It’s that simple: choosing naturalness, Polish quality, and a slow-living mindset. Perfect for a quick breakfast, a healthy midday snack, or a moment of calm.

• Refresh Facebook communication so it clearly stands out from the competition and shows that a healthy choice can be simple, enjoyable, and accessible to everyone.

• Highlight both rational and emotional product benefits: short ingredient list, natural origin, safety, quality, and health.

• Break through the low consumer awareness around Bio certifications.

• Conducted an in-depth analysis of the market and the target group: women aged 18–49, health- and eco-conscious, active in their daily lives.

• Developed the creative idea “It’s That Simple,” centered on what matters most — simple ingredients, a clear message, and everyday choices that make life easier.

• Created a new visual identity: light, aesthetic, and clean — featuring doodle-art elements, a dedicated stamp, and natural color tones.

• Crafted short, interactive, and creative messages that engage the community and encourage them to co-create content.

• Introduced animated formats to the communication mix, adding energy, boosting attention, and increasing audience engagement.

• Strengthened the perception of the Bio category as natural, authentic, and Polish.

• Increased engagement on Facebook.

• Built positive emotions around choosing a conscious, eco-friendly lifestyle every day.