Fresh Think begins a collaboration with Kaufland Polska

Fresh Think is launching a collaboration with Kaufland Polska, one of the most influential brands in the Polish retail market. Kaufland has entrusted us with corporate communications, PR, and CSR initiatives - precisely the areas where strategic thinking must go hand in hand with operational precision.

In practice, this includes managing the press office, building and strengthening relationships with media and industry organizations, monitoring the retail sector, and conducting competitive analysis. We will also support the brand with strategic advisory services and recommendations designed to help Kaufland stand out in a highly competitive marketplace.

This partnership is a natural fit for us: Kaufland values open communication and is not afraid of ambitious challenges; we value thorough analysis and questioning the status quo. And most importantly - thinking several steps ahead.

The project is overseen by the Corporate & Public Affairs team led by Rafał Bednarek and managed by Senior Account Manager Jakub Mazur.