Bakoma & Great Minds. We’re launching a full-scale service for the skyr category!

Our collaboration with Bakoma is gaining momentum. After joint efforts for the Bakoma BIO line, it’s time for the next chapter - communication for the skyr product category. Great Minds is now responsible for the comprehensive social media management of this product.

We oversee the entire social media strategy for Bakoma Skyr - from concept development, content creation, and visual design to publication schedules, community management, ad campaigns, and influencer collaborations.

This project is special to us. Not only because skyr is a well-known category among Polish consumers, but also because we’ve had the opportunity to shape its communication from the very beginning. Together with Bakoma, we’re creating a brand voice built around strength, activity, conscious choices, and everyday motivation - and now we’re taking it even further.

“Bakoma Skyr deserves communication that not only showcases the product but also inspires. We approached Skyr not just as a name, but as an idea - an invitation to move, make good choices, and live in harmony with yourself. And what’s more, we did it in great style. Be sure to check out the brand’s social media channels we’ve created. They’re a great space to build strong relationships with the audience.” Iwona Michalczyk, CEO of Garden of Words Group.