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Our strength is in the mix of human perspectives. We combine PR specialists, strategists, creative minds, and digital natives; people from the city center and those who know what’s buzzing locally. Our work speaks for itself.

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Fielmann – store openings that build local presence

Fielmann – store openings that build local presence

Opening a new store is more than the first day of business. For Fielmann, each launch became an opportunity to build visibility from the very beginning and create a meaningful connection with the local community.

Across Poland and the Czech Republic, we developed a series of store openings based on concepts tailored to individual locations. By combining strategy, events and communication, we created a consistent model that could be adapted across different markets.

Challenge


  • Maintaining a consistent quality standard for store openings across two different markets

  • Adapting each concept to the character of the location and local audiences

  • Creating a repeatable model that could support multiple store launches

Execution


  • We developed opening concepts that reflected the local context, character of each location and expectations of nearby audiences

  • Event strategy was combined with communication activities, ensuring that each opening told one coherent brand story across different touchpoints

  • A series of Fielmann store openings was delivered across Poland and the Czech Republic, maintaining a consistent approach while allowing space for local adaptation

  • Full project coordination covered the entire process – from strategy and concept development, through event production and communication, to on-site execution

Effect


  • New stores gained visibility from the very beginning and attracted attention among local audiences

  • Store openings strengthened Fielmann’s presence in local media and communities

  • A scalable opening model was developed, allowing future launches across Poland and the Czech Republic to be delivered efficiently and consistently

Fielmann

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