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Misja Edukacja - finance that children truly understand

Misja Edukacja – finance that children truly understand

Misja Edukacja is an original educational program by BNP Paribas Bank aimed at children, parents, and teachers. It helps demystify the basics of economics through everyday situations and builds healthy financial habits from an early age. As an agency, we are responsible for the development and implementation of the program in primary schools, as well as cooperation with teachers.

Challenge


  • Translating financial knowledge into real-life situations that are understandable and engaging for children

  • Creating compelling educational materials for teachers

  • Combining education with tools that build long-term financial habits

  • Adapting the program to the realities of school environments and teachers’ needs

Execution


  • Full program support for primary school teachers has been provided since 2022

  • Educational materials are created and implemented with direct classroom use in mind

  • Program office management includes ongoing communication with schools and teachers

  • Competitions are organized to increase student engagement

  • The program is continuously developed with new areas, including initiatives for grades 7–8 and student volunteering

  • Ongoing updates ensure alignment with current educational needs and realities

  • Additional educational activations are delivered, including activities at miniciti within projects such as Smart Friday and winter holiday programs

Effect


  • Breaking the taboo around financial education and increasing its importance in schools

  • Positive feedback from teachers and continuous development of the program format

  • Growing participation in the program and competitions

  • Reaching over 113,000 students across Poland by April 2026

  • Industry recognition confirmed by awards such as Złote Spinacze, Mixx Awards, and Effie Awards

Bank BNP Paribas

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