Great Minds and Garden of Words have begun working with KRUK S.A., a leader in Poland’s debt management market and part of KRUK Group – one of Europe’s largest companies in the debt collection industry.
The agencies are responsible for developing and implementing the brand’s communication campaign. Great Minds is leading the advertising side of the project – from creating the communication platform and delivering ATL and digital activities to managing communication across KRUK S.A.’s owned channels, as well as media planning and buying.
Garden of Words is responsible for PR communications, including media relations, campaign-related initiatives and activities targeting the media.
The project is being carried out jointly by teams from both agencies, combining advertising and PR expertise within Garden of Words Group.
Let’s get started! Thank you, KRUK S.A., for your trust!