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Product PR - Kaufland Kurczak Gospodyni

Product PR – Kaufland Kurczak Gospodyni

Even seemingly difficult products can become the foundation of strong communication – especially when their quality speaks for itself. So what if fresh Kurczak Gospodyni chicken was put to the test by the toughest reviewers of all: mothers?

Challenge


  • Building consumer awareness that Kaufland’s private label K-Stąd Takie Dobre offers a premium-quality fresh chicken product from a Polish farm operating under the highest production standards

  • Presenting the unique qualities of Kurczak Gospodyni in an engaging and relatable way

Execution


  • We tapped into one of the strongest emotional insights among parents – the desire to give children high-quality, tasty food

  • The campaign highlighted that not all chicken is the same, showing how factors such as plant-based feed, free-range farming, and antibiotic- and GMO-free breeding influence both quality and taste

  • Kurczak Gospodyni was positioned as a product delivering the kind of flavor associated with home cooking and trusted ingredients

  • Parenting influencers, Ofeminin.pl testers, and parenting journalists from leading online media were invited to test the product across a variety of recipes and evaluate its taste and quality firsthand

Effect


  • Generated a total reach of 1,189,978 through coverage in media including Onet Wiadomości, Mamadu, eDziecko, and Ofeminin.pl

  • More than 50 influencers, testers, and editors from Ofeminin.pl rated Kurczak Gospodyni 5/5*

Kaufland

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