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MediaMarkt - a birthday celebration bringing retro gaming back to life

MediaMarkt – a birthday celebration bringing retro gaming back to life

To celebrate MediaMarkt’s 27th anniversary, we transformed the Gaming Zone into a space where classic gaming met a modern retail experience. Retro games, iconic equipment, competitions and creator-led events turned the zone into a place to spend time, not just a place to shop.

By combining in-store activations with online communication, we extended the campaign beyond the physical space of MediaMarkt stores and created an experience that connected offline and digital touchpoints.

Challenge


  • Attracting visitors to the Gaming Zone, including customers who had not previously engaged with this space

  • Encouraging customers to spend more time in-store

  • Combining the nostalgia of classic gaming with the brand’s birthday campaign

Execution


  • We brought retro gaming back to the Gaming Zone by introducing classic games on computers and adding equipment inspired by iconic gaming experiences

  • A dedicated key visual was created and adapted across multiple touchpoints, including in-store materials, POS, instore TV and digital channels

  • The campaign was extended into social media, supported by the “Piniata Pełna Okazji” competition app, which encouraged additional engagement

  • We organised influencer events in Kraków and Katowice, creating additional reasons to visit the Gaming Zone and interact with the activation

  • Ongoing support through helpdesk and Discord communication helped maintain engagement beyond the physical store experience

Effect


  • The retro gaming experience attracted visitors and encouraged longer engagement with the Gaming Zone

  • The “Piniata Pełna Okazji” competition generated strong interest among customers

  • The activation supported increased store traffic during the campaign period

  • Gaming Zone gained a new role as a space appealing both to retro gaming fans and customers discovering the area for the first time

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