Human
ideas
Our strength is in the mix of human perspectives. We combine PR specialists, strategists, creative minds, and digital natives; people from the city center and those who know what’s buzzing locally. Our work speaks for itself.
Crisis Control and Reputation Recovery
Crisis Control and Reputation Recovery
We support organizations and brands in crisis situations. We bring clarity to communication, reduce escalation, and help regain control over the narrative. The result is consistent messaging and a more stable situation both externally and internally.
Challenge
- Organization faces allegations of financial misconduct and leadership changes
- Media amplify the issue and shape a negative perception of the sector
- New leadership encounters low trust and internal resistance
- Beverage brand risks reputational damage due to doping allegations against its ambassador
- FMCG company deals with multiple parallel operational and reputational crises
Execution
- Develop a crisis communication strategy and a consistent messaging framework
- Prepare media responses and response scenarios
- Create internal communication for employees and stakeholders
- Run 24/7 media monitoring across domestic and international markets
- Take over social media moderation during the crisis
- Work closely with client teams and external institutions
- Prepare Q&A documents and statements for partners and investors
- Support operational communication during product recalls and regulatory processes
- Design crisis procedures and train teams to prepare for future scenarios
Effect
- Reduce media escalation
- Bring structure to internal and external communication
- Strengthen credibility of new leadership
- Ensure fast and consistent responses to media coverage
- Maintain control over owned communication channels
- Shorten response time in crisis situations
- Improve organizational readiness for future crises