Human
ideas
Our strength is in the mix of human perspectives. We combine PR specialists, strategists, creative minds, and digital natives; people from the city center and those who know what’s buzzing locally. Our work speaks for itself.
Tailored social media for design enthusiasts
Tailored social media for design enthusiasts
How to capture the attention of architects and interior designers? Through creative storytelling, visually appealing content, and a cohesive brand presence. While building the social media communication for Cosentino, we focused on highlighting the brand’s products and showing how they perform in everyday spaces.
Challenge
- Reaching new audiences – especially architects and designers, who are a key target group – through well-crafted content and precisely targeted marketing activities
- Increasing user engagement on social media by sharing inspiring, high-quality content
- Creating materials that help the brand stand out in the competitive world of design
Execution
- Carefully selected audiovisual materials to reflect the texture, color, and details of Cosentino products
- Story-driven content designed to inspire architects and designers to incorporate Cosentino into their projects
- Lifestyle-based visuals showcasing products in realistic settings to make them relatable and aspirational
- Collaborations with creators whose aesthetics perfectly align with the brand, reinforcing an authentic image
Effect
- A cohesive visual communication style that reflects both the aesthetic and the identity of the brand
- Content that highlights the functionality and high quality of Cosentino products
- Stronger brand awareness and long-term engagement with the core audience