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Our strength is in the mix of human perspectives. We combine PR specialists, strategists, creative minds, and digital natives; people from the city center and those who know what’s buzzing locally. Our work speaks for itself.

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The Magical World of Thoughtful Shopping with Biedronka

The Magical World of Thoughtful Shopping with Biedronka

How do you support parents in teaching kids about smart shopping? By stepping into a child’s world and creating a mini-series that makes learning fun—because for us, it’s as easy as child’s play!

Challenge


  • Teach kids about thoughtful shopping habits so they can build consumer skills through play.

  • Boost awareness and excitement for Biedronka’s Gang Produkciaków program.

  • Create engaging content that inspires both parents and kids to take part in challenges.

Execution


  • Developed a creative concept to promote kids’ education about mindful shopping.

  • Wrote six scenarios tailored to children, with challenges adjusted for different skill levels.

  • Collaborated with content creators to produce engaging educational materials.

  • Designed animations for the video series.

  • Created the “Smart Shopping Code” featured on the program’s website.

  • Prepared an educational quiz about smart shopping, available in the Biedronka app.


You can find the full series of our videos on Biedronka’s YouTube channel!

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