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Our strength is in the mix of human perspectives. We combine PR specialists, strategists, creative minds, and digital natives; people from the city center and those who know what’s buzzing locally. Our work speaks for itself.

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Garden of Words Group rebrand. Human oriented in practice.

Garden of Words Group rebrand. Human oriented in practice.

This is not a classic rebrand, but rather a clarification of who we are and how we work. Garden of Words Group is made up of three complementary agencies operating under one group, united by a shared Human Oriented philosophy. In a world where content is increasingly generated by algorithms, we start with the human being – emotions, relationships, experiences, and context. Technology and data are tools that support us, never the end goal.


This approach translates into a broad range of competencies – from retail experience and strategy, through creative development and campaigns, to research, communications, and PR. The change allows us to present these capabilities within a unified visual and communication system.

Challenge


  • Structuring the narrative around Garden of Words Group as a single communications group consisting of three specialised agencies.

  • Creating a coherent yet differentiated visual system that clarifies brand architecture and strengthens the recognisability of each agency.

  • Developing an umbrella idea that connects all areas of activity and serves as a common denominator for the entire group.

  • Clearly highlighting the role of the team – the diversity of skills, experiences, and perspectives – as the foundation of how we work and communicate.

Execution


  • Defining Human Oriented as the overarching mindset for the entire Garden of Words Group.

  • Translating the Human Oriented idea into three distinct pillars aligned with team competencies: Human Relations, Human Truth, and Human Expertise.

  • Developing a new visual identity for the group and its agencies, including logos, colour palette, layouts, and typography within a cohesive design system.

  • Designing a new website as a clear first-touchpoint, guiding users through the structure of the group and the expertise of each team.

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