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Our strength is in the mix of human perspectives. We combine PR specialists, strategists, creative minds, and digital natives; people from the city center and those who know what’s buzzing locally. Our work speaks for itself.

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Electrolux Ecoline® - Domowe historie

Electrolux Ecoline® – Domowe Historie

Ever wondered if the merits of energy-efficient home appliances could be spun into captivating tales, peppered with humor? Wonder no more! It all boils down to a dash of creativity, a well-oiled team, and some stellar actors.

Challenge


  • How do we showcase the merits of our entire range of energy-efficient appliances in an unconventional manner?

  • How do we seamlessly integrate influencers into our narrative?

  • Amidst a sea of 20+ competing brands, how do we carve our distinct identity?

Execution


  • We created and co-produced an 8-episode, promotional micro-serial that ingeniously showcased the benefits of Electrolux Ecoline® appliances, portraying a lifestyle in harmony with our planet while being mindful of our household budgets.

  • Enlisting the talents of a beloved TV duo, Ola Kalicka and Maciek Musiał, we orchestrated a drama infused with humor, yet delicately resonant with our brand’s essence.

  • Through a meticulously orchestrated series of communication initiatives across Electrolux social media platforms and the profiles of O. Kalicka and M. Musiał, we ensured our message resonated far and wide.

Electrolux

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