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The Earth Day paradox: between greenwashing and greenhushing
Earth Day is a moment when brands are especially eager to talk about sustainability. The problem is, today “talking” alone…
People and creativity at the core. The new strategy of Garden of Words Group.
Garden of Words Group is entering a new phase of its journey – one that highlights what has always defined…
Authenticity vs. High-end video production: what should you choose?
Surprise: perfectly polished, meticulously produced ads are increasingly getting lost in the flood of content. Flawless lighting, scripted storytelling, and…
Fresh Think begins a collaboration with Kaufland Polska
Fresh Think is launching a collaboration with Kaufland Polska, one of the most influential brands in the Polish retail market.…
ISOVER does its job. And we do it with them
ISOVER, a brand belonging to the Saint-Gobain Group, is present in some of the biggest construction projects in the country.…
Sandwini. Rozgryź dzień po swojemu. In partnership with Great Minds
How do you show a sandwich bun in a totally new light, and convince people it can fit into their…
Bakoma & Great Minds. We’re launching a full-scale service for the skyr category!
Our collaboration with Bakoma is gaining momentum. After joint efforts for the Bakoma BIO line, it’s time for the next…
Eliza Gajownik joins Polskie Stowarzyszenie HR
At Garden of Words Group, team growth always starts with people. That’s why we’re excited to share that our HR…
New Department at Great Minds: Retail Experience. Marketing that sells.
At Great Minds, we’re launching our Retail Experience department. It’s a team dedicated to supporting brands right at the point…
Surprising brand collaborations – where no one expected them
In today’s marketing world, it’s hard to truly surprise anyone, and yet some brands still manage to do it. More…