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Surprising brand collaborations – where no one expected them

Surprising brand collaborations are shaping a new marketing language. From art-inspired bandages and truffle lip gloss to KFC toothpaste – these partnerships prove that creativity knows no limits.

21.08.2025

Great Minds supports PKO Ubezpieczenia in social media communication

We were selected through a competitive tender to lead digital communication for PKO Ubezpieczenia - the project is being carried out by our creative agency, Great Minds. This is an important collaboration for us, and even after the first joint initiatives, it's clear how much we can achieve together in building the brand’s image.

10.07.2025

PKO Ubezpieczenia joins Garden of Words’ client portfolio

We’re proud to welcome PKO Ubezpieczenia, part of the PKO Bank Polski Capital Group, to the group of brands we support. This partnership is especially meaningful for us, as it brings together value-driven communication and initiatives that contribute an important voice to the ongoing conversation about the well-being of women in Poland.

04.07.2025

Pets in the spotlight: Poles spend billions as the pet market booms

Pets have become full-fledged family members, and the pet care market is booming. From health insurance and DNA tests to eco-friendly grooming products and luxury accessories, the industry is evolving at a rapid pace. Discover five key trends shaping pet care in 2025.

26.06.2025

Agata Palmowska joins Great Minds as Head of Creative

Agata Palmowska has joined Great Minds as Head of Creative. With over 17 years of experience, a portfolio of top global brands, and numerous industry awards, she’ll be leading the creative team with a strong focus on digital.

18.06.2025