Kamil Milczarek
New Department at Great Minds: Retail Experience. Marketing that sells.
At Great Minds, we’re launching our Retail Experience department. It’s a team dedicated to supporting brands right at the point…
Surprising brand collaborations – where no one expected them
In today’s marketing world, it’s hard to truly surprise anyone, and yet some brands still manage to do it. More…
Great Minds supports PKO Ubezpieczenia in social media communication
We were selected through a competitive tender to lead digital communication for PKO Ubezpieczenia – the project is being carried…
PKO Ubezpieczenia joins Garden of Words’ client portfolio
We’re proud to welcome PKO Ubezpieczenia, part of the PKO Bank Polski Capital Group, to the group of brands we…
Pets in the spotlight: Poles spend billions as the pet market booms
Pets have long ceased to be “just animals” – today, they are full-fledged members of the family. In Poland, we…
Agata Palmowska joins Great Minds as Head of Creative
Agata Palmowska has joined the Great Minds team as our new Head of Creative.
Karolina Liberka joins PTBRiO – and why we’re so proud!
We’re thrilled to share that Karolina Liberka, our Head of Strategy and Innovation at Garden of Words Group, has been…
Why every strategist should spend time at the mall – even if they can’t stand It
A strategist out of touch with consumer reality is walking on thin ice. This piece explores why regular visits to…
From adaptogens to Air Up: 4 microtrends redefining what (and how) we drink
What are mindful consumers sipping on these days?
Spoiler: it’s not oat milk lattes anymore. As our Head of Strategy…
Digital Marketing trends for the beauty industry – what you need to know.
The beauty industry isn’t slowing down — and 2025 is set to bring even more exciting innovations! If you still…