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Agata Palmowska joins Great Minds as Head of Creative
Agata Palmowska has joined the Great Minds team as our new Head of Creative.
Karolina Liberka joins PTBRiO – and why we’re so proud!
We’re thrilled to share that Karolina Liberka, our Head of Strategy and Innovation at Garden of Words Group, has been…
Why every strategist should spend time at the mall – even if they can’t stand It
A strategist out of touch with consumer reality is walking on thin ice. This piece explores why regular visits to…
From adaptogens to Air Up: 4 microtrends redefining what (and how) we drink
What are mindful consumers sipping on these days?
Spoiler: it’s not oat milk lattes anymore. As our Head of Strategy…
Digital Marketing trends for the beauty industry – what you need to know.
The beauty industry isn’t slowing down — and 2025 is set to bring even more exciting innovations! If you still…
In the Eye of the Storm – Workshop
Every Business Faces a Crisis at Some Point – Even If It’s Not Their Fault. When things spiral out of…
Grand ESG: Redefining sustainability through ambition and action
At the heart of progress lies the commitment to sustainability—and the Grand ESG Contest is here to spotlight those who…
Preparing for the EU Anti-Greenwashing directive
No more vague promises—only hard, verifiable data. This is the standard set by the new EU directive targeting “greenwashing.” The…
Behind the scenes of creativity – what does our creative department do?
In the world of marketing and advertising, creativity isn’t just a splash of color – it’s the backbone of how…
Generation Alpha: how to connect with the youngest consumers
Generation Alpha, born after 2010, is the first truly digital-native generation. From the moment they could hold a tablet, technology…