Agata Palmowska joins Great Minds as Head of Creative

Agata Palmowska has joined the Great Minds team as our new Head of Creative.
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Karolina Liberka joins PTBRiO – and why we’re so proud!

We’re thrilled to share that Karolina Liberka, our Head of Strategy and Innovation at Garden of Words Group, has been…
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Why every strategist should spend time at the mall – even if they can’t stand It

A strategist out of touch with consumer reality is walking on thin ice. This piece explores why regular visits to…
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From adaptogens to Air Up: 4 microtrends redefining what (and how) we drink

What are mindful consumers sipping on these days?
 Spoiler: it’s not oat milk lattes anymore. As our Head of Strategy…
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Digital Marketing trends for the beauty industry – what you need to know.

The beauty industry isn’t slowing down — and 2025 is set to bring even more exciting innovations! If you still…
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In the Eye of the Storm – Workshop

Every Business Faces a Crisis at Some Point – Even If It’s Not Their Fault. When things spiral out of…
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Grand ESG: Redefining sustainability through ambition and action

At the heart of progress lies the commitment to sustainability—and the Grand ESG Contest is here to spotlight those who…
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Preparing for the EU Anti-Greenwashing directive

No more vague promises—only hard, verifiable data. This is the standard set by the new EU directive targeting “greenwashing.” The…
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Behind the scenes of creativity – what does our creative department do?

In the world of marketing and advertising, creativity isn’t just a splash of color – it’s the backbone of how…
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Generation Alpha: how to connect with the youngest consumers

Generation Alpha, born after 2010, is the first truly digital-native generation. From the moment they could hold a tablet, technology…
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