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Our strength is in the mix of human perspectives. We combine PR specialists, strategists, creative minds, and digital natives; people from the city center and those who know what’s buzzing locally. Our work speaks for itself.

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Da Grasso - “Everything’s great!”

What’s new with us and Da Grasso? “Everything’s great!”

As part of our collaboration with Da Grasso, we’ve been handed a particularly tasty slice of PR. Having sampled pizza from many ovens, the results of this partnership are especially satisfying.

Challenge


  • Strengthening brand awareness among media, consumers, and franchisees.

  • Supporting network expansion in Poland: increasing the number of franchise-operated locations.

Execution


  • Developing an action plan for the brand’s corporate communication, identifying media outlets and events where the brand could gain exposure.

  • Preparing attractive communication contexts not only related to pizza but also highlighting the appealing business model.

  • Creating a product communication schedule based on the calendar of new offerings and regularly distributing press releases to industry and lifestyle media.

Effect


  • 208 PR publications in parenting, lifestyle, and general news media after just 3 press releases.

  • PLN 436,000 in AVE within a month.

  • 192,000 unique users reached.

Da Grasso

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