We began with strategic workshops, during which we worked hand in hand with the client to develop a messaging style tailored to the Polish market. From there, we created a 12-month marketing roadmap. This is how the big idea and the slogan ISOVER robi swoje (“ISOVER does its job”) were born – simple, memorable, and the foundation of the entire communication platform.
As part of the 360° campaign, we produced an online hero film, bumper ads, OOH formats, radio spots, emailings, print materials, and internal communication. Social media also played a major role, combining product benefits with engaging lifestyle-driven content. Together, these elements form a consistent communication ecosystem that addresses the needs of both industry professionals and consumers.
The result: a clear differentiation of the brand from its competitors thanks to a fresh and simple creative idea, a highly engaged digital community, and strong reinforcement of ISOVER’s brand pillars through benefit-oriented messaging. We built a communication platform that works effectively today while leaving room for future activations and natural long-term growth.