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Educational endeavor "Misja Kieszonkowe" by BNP Paribas

Educational endeavor “Misja Kieszonkowe” by BNP Paribas

To give or not to give pocket money? How do we broach the topic of money with our children? “Misja Kieszonkowe” is all about equipping young minds with practical financial skills and empowering them to navigate their first financial steps confidently.

Challenge


  • Crafting comprehensive educational resources tailored for both parents and educators.

  • Fostering financial literacy among children.

  • Building a bridge to a tool that cultivates positive financial habits from an early age, laying the groundwork for responsible financial stewardship in the future.

Execution


  • Implementing an educational program within schools, furnishing teachers and parents with materials on financial education.

  • Establishing a program chapter comprised of experts who’ve curated practical insights for parents.

  • Facilitating the introduction of a product (Independent Account), teaching children the ropes of financial independence.

Effect


  • Empowering 28,000 children nationwide with enhanced financial autonomy and knowledge, resulting in a remarkable 70% increase in correct responses to knowledge-check questions post-program.

  • Engaging 939 teachers along with a substantial number of parents.

  • Breaking down the barriers surrounding financial conversations and solidifying the belief that providing pocket money truly pays dividends.

  • Prizes: Złote Spinacze (2023)/ Category:  Content marketing – branded content) (silver); Mixx Awards (2023)/ Category: Offline Digitizing (brown); Mixx Awards (2023)/ Category: Content Marketing (brown); Effie Awards (2023)/ Category: Social (brown); Effie Awards (2023)/ Category: Branded Content (silver)

BNP Paribas

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