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Dobre żywienie z Żabką - launch of the Porcja DobreGO! program!

Dobre żywienie z Żabką – launch of the Porcja DobreGO! program!

Unlocking the secret to nutritional excellence with Żabka! Step behind the curtain to see how we artfully spun a narrative so engaging, it convinced busy Poles that Żabka is not just a store, but a place of wellness. Introducing the innovative “Dobre żywienie z Żabką – Porcja DobreGO

Challenge


  • Elevating Awareness: Making the “Porcja DobreGO!” synonymous with healthful convenience.

  • Image Metamorphosis: Recasting Żabka’s brand image to be seen as the pinnacle of nutritional care in Poland.

  • Harmonious Messaging Symphony: Weaving together a rich tapestry of product communication, contextual dialogue, expert positioning, and influencer collaborations.

Execution


  • Editorial Alchemy: Crafted 16 captivating editorial and advertising collaborations, blending the ordinary with the spectacular.

  • Journalistic Joy: Dispatched 3 inventive journalist packages, met with exceptional enthusiasm and acclaim.

  • Expert Exposé and Media Excursions: Engineered exclusive interviews with nutrition experts and orchestrated an unforgettable media journey to Poznań, marking a celebration of quality.

  • Influencer Odyssey: Established partnerships with 4 diverse influencers, each threading our narrative through different thematic landscapes.

Effect


  • Media Avalanche: Generated a deluge of nearly 1,300 media appearances over a six-month narrative campaign, featured in esteemed outlets like Vogue.pl, Kmag.pl, Zwierciadło.pl, and the widely read Poradnik Domowy and TeleTydzień.

  • Viral Vision: Drew the gaze of over 600,000 viewers through influencer collaborations, slicing through the clutter to reach a broad spectrum of audiences, with each engagement a step towards a healthier lifestyle.

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