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KAMIS Strefa Smaku - turning a product launch into an experience

KAMIS Strefa Smaku – turning a product launch into an experience

How can a product launch go beyond the shelf and become part of people’s everyday experiences?

For KAMIS, we brought new products into a space where taste meets urban lifestyle and contemporary culture. This led to the creation of KAMIS Strefa Smaku at Baken Bar – an experience combining food, creators and a unique brand presence.

Together with Mariusz Mace and Baken Bar, we created a menu featuring KAMIS products as part of original dishes, while collaborations with creators helped extend the experience beyond the venue itself.

Challenge

Showcasing KAMIS product launches in a way that encouraged people to experience the brand through taste rather than simply see another product communication

Introducing the brand into an urban lifestyle context without creating a traditional sponsored activation

Building interest around the event and reaching relevant creator communities

Execution


  • We created the KAMIS Strefa Smaku concept, including the event narrative and visual identity, transforming a product launch into a curated culinary experience

  • Creators were involved from the very beginning through personalised product packages and dedicated T-shirts, building anticipation before the event started

  • Together with Mariusz Mace and Baken Bar, we developed a weekend menu where KAMIS products became part of original dishes rather than a simple product addition

  • The culinary character of the activation was combined with urban lifestyle through a collaboration with F’ALKO, creating a space where the brand became a natural part of the experience rather than its main focus

Effect


  • Visitors came for the overall experience, with KAMIS becoming a natural part of the moment rather than the sole focus

  • New products were discovered through taste and real dishes, creating a more engaging way of experiencing the brand

  • KAMIS entered a new context connected with urban gatherings, food culture and lifestyle

  • Content created by visitors and creators extended the event into social media, allowing the experience to continue beyond the physical space

KAMIS

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