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Managing communication during workforce reduction

Managing communication during workforce reduction

A cosmetics factory is facing a difficult moment as a workforce reduction plan for 2025 is announced. Uncertainty is growing among employees, while local media are responding critically. We help structure the messaging and reduce the risk of escalation. The result is a consistent narrative and stronger control over information.

Challenge


  • Organization announces a workforce reduction plan for 2025

  • Employees face uncertainty and declining morale

  • Media and local community respond critically

  • Speculation about factory closure emerges

  • Brand risks losing its image as a responsible employer

Execution


  • Prepare fact-based communication for employees and media

  • Develop Q&A with key questions and answers in two languages

  • Monitor media coverage and identify inaccurate narratives

  • Advise the client on ongoing communication responses

  • Emphasize business continuity and local importance of the factory

Effect


  • Maintain control over messaging with one consistent statement

  • Correct information in key media outlets

  • Reduce speculation about factory closure

  • Clarify interpretation of workforce reduction data

  • Limit further escalation of the crisis

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