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Avon

Avon's campaign - Let's Talk Boobs

InfluencerCSREducational program

We're changing the perspective on youth health education. Together with Natalia Nykiel and Avon, we're creating a campaign that not only educates but also inspires to get to know one's body and take care of health.

Challenge

  • Appropriating the topic of teenage education in the context of getting to know one's body and noticing the changes it undergoes.
  • Convincing teenagers aged 16+ of the importance of regular breast self-examination.
  • Achieving real social change stemming from acquiring an important, health-promoting habit.
  • Reaching secondary schools and conducting classes by trained experts.
  • Training 1000 teenagers in 100 schools.
  • Incorporating the project into the curriculum of secondary schools.

Implementation

  • Creation of a high-impact educational campaign engaging teenagers aged 16+ in getting to know their bodies and performing breast self-examinations.
  • Collaboration with Natalia Nykiel, a Polish singer, who created a dedicated song for the campaign and with whom we filmed a promotional spot for the entire campaign.
  • Preparation of lesson plans in schools, integrated into the biology curriculum, family life education, and physical education.
  • Training Avon experts to implement the educational program and self-examination, enabling them to support teachers in conducting classes effectively.
  • Contacting schools and engaging teachers to lead sessions in their classrooms.
  • Efficient management of the program office, coordinating registrations and class implementation in schools.

Results

  • Engagement of 129 teachers who registered for the program.
  • Conducting lessons in 100 secondary schools.
  • Involvement of 9,341 teenagers who participated in the sessions. 311 lessons were conducted.
  • Prizes: Złote Spinacze (2023)/ Category: Social Campaign (silver); Innovation 2023/ Category: Communication Innovations (silver); Effie Awards (2023)/ Category: Social (brown); Golden Arrow (2023) / Category: Special Award; Golden Arrow (2023) / Category: CSR - Corporate Social Responsibility Actions (Special Recognition).
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