Avon's campaign - Let's Talk Boobs

We're changing the perspective on youth health education. Together with Natalia Nykiel and Avon, we're creating a campaign that not only educates but also inspires to get to know one's body and take care of health.

• Appropriating the topic of teenage education in the context of getting to know one's body and noticing the changes it undergoes.
• Convincing teenagers aged 16+ of the importance of regular breast self-examination.
• Achieving real social change stemming from acquiring an important, health-promoting habit.
• Reaching secondary schools and conducting classes by trained experts.
• Training 1000 teenagers in 100 schools.
• Incorporating the project into the curriculum of secondary schools.

• Creation of a high-impact educational campaign engaging teenagers aged 16+ in getting to know their bodies and performing breast self-examinations.
• Collaboration with Natalia Nykiel, a Polish singer, who created a dedicated song for the campaign and with whom we filmed a promotional spot for the entire campaign.
• Preparation of lesson plans in schools, integrated into the biology curriculum, family life education, and physical education.
• Training Avon experts to implement the educational program and self-examination, enabling them to support teachers in conducting classes effectively.
• Contacting schools and engaging teachers to lead sessions in their classrooms.
• Efficient management of the program office, coordinating registrations and class implementation in schools.

• Engagement of 129 teachers who registered for the program.
• Conducting lessons in 100 secondary schools.
• Involvement of 9,341 teenagers who participated in the sessions. 311 lessons were conducted.
• Prizes: Złote Spinacze (2023)/ Category: Social Campaign (silver); Innovation 2023/ Category: Communication Innovations (silver); Effie Awards (2023)/ Category: Social (brown); Golden Arrow (2023) / Category: Special Award; Golden Arrow (2023) / Category: CSR - Corporate Social Responsibility Actions (Special Recognition).