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Date: 18.11.2025
How do you show a sandwich bun in a totally new light, and convince people it can fit into their everyday routine (not just breakfast)? That’s exactly how Great Minds began working with the Schulstad brand.
Our goal was simple: give Sandwini, the brand’s new product, a strong personality. We didn’t want it to be “just another bread roll,” but a hero of daily rituals. Domething that works with anything, anytime, in any situation.
In the “Sandwini. Rozgryź dzień po swojemu.” campaign, we leaned into lightness, playfulness, and everyday realism. Because everyone can “take a bite” out of their day in their own unique way.
As part of the project, we were responsible for the communication strategy and full digital execution, including:
– creative development and social media management,
– collaborations with influencers and creators,
– building a cohesive visual and verbal identity,
– paid campaigns across Meta Ads.
We refreshed the way the brand communicates the sandwich bread category — with a wink, but without losing quality or credibility.
The result? Fresh, fun, and genuinely engaging communication.
Just like delicious bread in the morning.