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Date: 04.07.2025
We’re proud to welcome PKO Ubezpieczenia, part of the PKO Bank Polski Capital Group, to the group of brands we support. This partnership is especially meaningful for us, as it brings together value-driven communication and initiatives that contribute an important voice to the ongoing conversation about the well-being of women in Poland.
Our key role is to support the communication and further development of Balance Space, PKO Ubezpieczenia’s flagship program, which for the past two years has encouraged people to take care of themselves amidst the rush of everyday life. The program focuses on building mental resilience, balancing private and professional life, and promoting overall well-being.
As part of this collaboration, we are also responsible for delivering the research and preparing the report „Dobrostan Polek 2025. Jak dzisiaj czują się kobiety?”, coordinating its launch at PKO Rotunda in Warsaw, and providing comprehensive PR services for the project, as well as selected ongoing media activities for the brand.
As Iwona Michalczyk, CEO of Garden of Words Group, puts it: “Working with PKO Ubezpieczenia on initiatives that support the well-being of women - their sense of peace and security in daily life - is much more than a PR project for us. It’s an opportunity to help amplify a meaningful initiative that addresses the real needs of women in Poland. We’re proud to support Balance Space, a program that contributes a valuable voice to the debate on quality of life and balance. Our team has been committed to social projects and communication aimed at women for years, so we are all the more grateful for the trust PKO Ubezpieczenia has placed in us.”
Thank you for your trust! This is a partnership that, from the very first steps, shows how important communication is when it tackles socially relevant topics.