New Department at Great Minds: Retail Experience. Marketing that sells.

At Great Minds, we’re launching our Retail Experience department. It’s a team dedicated to supporting brands right at the point where purchasing decisions are made—at retail locations, in e-commerce, and during events.

We design and deliver trade marketing initiatives: from displays and POS materials, to contests and consumer activations, all the way through to events, digital campaigns, and video content. Our strength lies in comprehensive service—from concept and production to logistics and performance reporting.

As Iwona Michalczyk, CEO of Garden of Words Group, emphasizes: “Effective communication today goes far beyond digital campaigns. Customers expect consistent experiences in-store, online, and offline. Retail Experience allows us to support brands exactly where it matters most—at the point of sale.”

Martyna Ziarkowska, Head of Retail Experience, adds: “Retail Experience means initiatives that truly drive conversion and build consumer loyalty. We take a holistic approach, combining trade marketing, digital, and new technologies to deliver activations that work from the very first touchpoint.”

The new department is also a space for testing innovative solutions and introducing formats that respond to the market’s evolving expectations.