ISOVER does its job. And we do it with them.

ISOVER, a brand belonging to the Saint-Gobain Group, is present in some of the biggest construction projects in the country. Our task was to translate the global strategy into local communication that would resonate with three key target groups: architects, contractors, and individual customers.

We began with strategic workshops, during which we worked hand in hand with the client to develop a messaging style tailored to the Polish market. From there, we created a 12-month marketing roadmap. This is how the big idea and the slogan ISOVER robi swoje (“ISOVER does its job”) were born - simple, memorable, and the foundation of the entire communication platform.

As part of the 360° campaign, we produced an online hero film, bumper ads, OOH formats, radio spots, emailings, print materials, and internal communication. Social media also played a major role, combining product benefits with engaging lifestyle-driven content. Together, these elements form a consistent communication ecosystem that addresses the needs of both industry professionals and consumers.

The result: a clear differentiation of the brand from its competitors thanks to a fresh and simple creative idea, a highly engaged digital community, and strong reinforcement of ISOVER’s brand pillars through benefit-oriented messaging. We built a communication platform that works effectively today while leaving room for future activations and natural long-term growth.